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现代化妆品包装设计原则有哪些?

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现代化妆品包装设计原则有哪些?

发布日期:2019-06-10 作者: 点击:

  PINPAIQUANQIUHUAJINGZHENGDESHIDAIYIJINGLAILIN,ERPINPAIXINGXIANGDEZHONGYAOXINGWUYONGZHIYI,TASHIXIAOFEIZHEDUIPINPAIDEZONGTIGANZHI,YESHIPINPAIDEWUXINGZICHAN。WOGUOHUAZHUANGPINPINPAIYOUZHEYIDINGDEFAZHAN,DANSHIMIANDUIGUOJIQIANGDIJINGZHENGYALIJUDA,ZHONGGUOHUAZHUANGPINPINPAIRUHEYUYUELAIYUEDUODEGUOWAIZHIMINGPINPAIXIANGKANGHENG,ZAIQIANGSHOURULINDEHUAZHUANGPINSHICHANGZHANYOUYIXIZHIDIBINGHUODEZHANGYUANFAZHAN,ZUIZHONGZAIJILIEDESHICHANGJINGZHENGZHONGTUOYINGERCHU,ZHEISHIWOGUOHUAZHUANGPINPINPAIPOQIEXUYAOJIEJUEDEWENTI。WENZHANGZHUYAOTONGGUOZHANLVEXINGYUANZE、CHUANGXINXINGYUANZE、FENGGEHUAYUANZE、XILIEHUAYUANZESIDAXIANDAIHUAZHUANGPINBAOZHUANGSHEJIYUANZEJINXINGLUNSHU。

  1ZHANLVEXINGYUANZE

  PINPAIZHANLVESHISHICHANGJINGZHENGDECHANWU,TASHIPINPAISHELIYUANJINGMUBIAOBINGDUISHIXIANMUBIAODEGUIJIJINXINGDEZONGTIXING、ZHIDAOXINGDEMOUHUA,SHUYUHONGGUANGUANLIFANCHOU。TASHIPINPAILINGHUNDEZHISHIBIAO,ZAIYUSHICHANGYOUGUANDERENHEHUODONGZHONG,DOUSHIYIPINPAIZHANLVEWEIYIJUJIANGGEZHONGYINGXIAODENGCELVEYOUJIHUAXINGDEJIEHEWEIYIGEZHENGTI,CAINENGGOUTIGAOZHENGTISHILI,TASHIPINPAIXINGXIANGCELVEDELINGDAOZHEHEBIXUZUNXUNDEZHONGYAOYUANSHENGGUIZE。XUDUOGUOWAIZHIMINGPINPAIDOUSHIYIZHAOZHANLVEXINGZHEIYIYUANZELAIFAZHANDE,SHITAILIANGHAO,ZHANJULEWOGUOBACHENGYISHANGDESHICHANGFENE。ERMUQIANWOGUOXUDUOZHONGXIAOXINGHUAZHUANGPINPINPAIQUEFAPINPAIZHANLVEYISHI,SHIPINPAIMEIYOUYIGEZONGTIDEGUIHUA。YOUXIEZHONGXIAOPINPAIXIHUANJIANFENGSHIDUO,JINTIANLIUXINGJIAOYUANDANBAI,MINGTIANLIUXINGBONIAOSUAN,CHANGCHANGSHISANGEYUETUICHUYIXILIEXINCHANPIN,WANYIXIETOUJIDEYOUXI,MEIYOUYIGEWENDINGDEZHANGYUANDEJIHUA,YEJIUGENGJIABUNENGJIANGPINPAIZUODAZUOQIANG。

  2CHUANGXINXINGYUANZE

  XIJINPINGZONGSHUJICENGJINGSHUOGUO,“CHUANGXINSHIYINLINGFAZHANDEDIYIDONGLI。”CHUANGXINBIAOXIANZAIRENLEISHEHUILISHIFAZHANDEMEIYIGEFANGMIAN。JIUBAOZHUANGSHEJILAISHUO,CHUANGXINTONGYANGYESHISHEJIDELINGHUN,SHISHEJIDEBENZHIYAOQIU。CHUANGXINZAIHUAZHUANGPINDEBAOZHUANGSHEJIZHONG,KEYIZHANGYANGGEXING、TISHENGPINWEI、RANGXIAOFEIZHEGANSHOUDAOGENGDUODERENWENQINGHUAI,DUICHANPINQIDAOYIGEHENHAODEZENGZHIZUOYONG。YINCI,ZAIBAOZHUANGSHEJIDESHEJIGUOCHENGZHONG,SHEJISHIMENYIDINGYAOJIANGCHUANGXINDANGZUOYIXIANGYUANZELAIZUNXUN。CHUANGXINXINGYUANZEYINGDANGZHUZHONGYIXIASANGEFANGMIAN:SHEJILINIANDECHUANGXIN、SHEJIYUYANDECHUANGXINHEJISHUBIAOXIANFANGSHIDECHUANGXIN。

现代化妆品的需求

  3FENGGEHUAYUANZE

  HUAZHUANGPINBAOZHUANGDEFENGGEJIUSHIZHIHUAZHUANGPINBAOZHUANGZAIZHENGTISHANGCHENGXIANCHUDEJUYOUDAIBIAOXINGDEDUTEMIANMAO。ZHENGSUOWEIDUTEMIANMAO,JIUSHIYAOZHUIQIUYIZHONGYUZHONGBUTONG,YIZHONGCHAYIHUAHEGEXINGFENGSHANG。SHEJISHIMENCHANGCHANGXUNQIUHEWAJUEYIXIEMINZUFENGGEHERENWENTEDIANDEYUANSU,BINGJIANGGEGEYUANSUXIANGHUHUYINGHETONGYI,JILIDEDAZAOCHUDUJUTEDIANDEBAOZHUANGSHEJI,BINGSHIZHICHENGWEIYIZHONGDUTEDEFENGGE。FENGGEBUJINJINSHIJIANDANDEXINGSHI,GENGDUODESHIYIZHONGWENHUA、SIXIANGDETIXIAN,YOUSHIHOUYIZHONGFENGGEDERONGRUHUIZENGJIAHUAZHUANGPINBAOZHUANGBENSHENDESHENMEIJIAZHI、WENHUAJIAZHIDENGJINGSHENJIAZHI,RANGXIAOFEIZHEZAIYIGEDADEWENHUADEFENWEIZHIZHONGGENGYOUQINQIEGAN,CONGERCHANSHENGGONGMING。

  4XILIEHUAYUANZE

  XILIEHUABAOZHUANGSHIXIANDAIHUAZHUANGPINBAOZHUANGSHEJIZHONGJIAOWEIPUBIANDEYIZHONGXINGSHI。TAZHUYAOSHIYIYIGEPINPAIDEBUTONGZHONGLEICHANPINGENJUGONGTONGDETEZHENGLAIJINXINGTONGYIDESHEJI,XINGCHENGYIZHONGTONGYIDESHIJUEXINGXIANG。YOUXUDUOXUEZHEYEJIANGXILIEHUABAOZHUANGCHENGWEIJIAZUSHIBAOZHUANG,YUYISHISHUOMEIYIJIANXILIEDESHANGPINDOUHAOXIANGXIONGDIJIEMEIYIYANG,YOUZHEJIAZUBANDEZHENGTIGAN,JIUFANGFOYIZHIXIANGTONGCHUANZHEZHIFUDEPANGDAJUNDUI,SHENGSHIHAODANG。TAYITONGYIDESEDIAO、TUAN、BIAOSHIDENGFANFUDECHUXIANZAIHUAZHUANGPINBAOZHUANGSHANG,KEYIFEICHANGXUNSUYOUXIAODECHUANDISHANGPINDEXINXI,JIANGXINXIGONGNENGDEDAOLIANGHAODEFAHUI,SHIXIAOFEIZHEDUICHANPINHEPINPAICHANSHENGSHENKEDEYINXIANG。LIRU2008NIANDUXIANGNAIERDEMEIBAIXILIE,SEDIAOWEICHUNBAISE,JIASHANGCUKUANGDEHEISEZITI,JINGTOUFENMING,JIANYUEYAZHI,ZAIJIASHANGTONGYIDEZAOXINGSHEJI,YIFANGXINGDEJIXINGWEIZHUNJIAYIWEIDIAO,ZHEIZHONGZHENGTIGANXIANDEGENGJIAQISHIBANGBO。QICI,XILIEHUABAOZHUANGDESHEJIZHOUQIXIANGDUIJIAODUAN,FANGBIANYINSHUA,KEYIJIESHENGCHENGBEN。ZONGZHI,HUAZHUANGPINBAOZHUANGDEXILIEHUAGENGYOULIYUSHANGPINDEXINXICHUANDA,PINPAIXINGXIANGDESUZAOHECHUANBO。


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